Fashion Nova x ROC Move

Press Release #1 | May 5th 2021

Fashion Nova x ROC Move

Los Angeles, May 5, 2021 — Peace4Kids, a pioneering, community-based organization advancing equity for youth in foster care, today announced that it has received a $100,000 donation from Fashion Nova, a world-leading e-commerce fashion lifestyle brand.

“We are extremely grateful for this generous gift from Fashion Nova and will use it to launch an innovative, youth-led initiative at Peace4Kids for National Foster Care Month,” said Zaid Gayle, Co-Founder and Executive Director of Peace4Kids.  

The gift will be used to launch the Revolution of Care Movement (ROC Move), an evidence-based research initiative by Peace4Kids designed to improve public perception of youth in foster care through transmedia, training, and social action. This movement began in response to a widely held concern among the youth at Peace4Kids that the public treated them like “criminals” and “victims”. This sentiment has evolved into a formalized research project and will debut its findings later this month. 

Under the mentorship of Gayle, ROC Move leadership will broadly unite the voices of youth and adults from foster care (YAFC) to challenge negative media portrayals and create a positive long-term transformation in the foster care system. 

Gayle also acknowledged Angelica Nwandu, Founder of The Shade Room, as being instrumental in procuring this significant gift from Fashion Nova and inspiring the launch of ROC Move. Nwandu, an alum of Peace4Kids , has established herself as a media mogul through her top-performing media company that’s been recognized by Forbes magazine as well as other publications. 

The grant is part of a larger $1 million effort from Fashion Nova to support activism and awareness campaigns committed to fighting racial inequality.  Visit for information about Peace4Kids and the ROC Move initiative.  


About Peace4Kids:

Peace4Kids is a non-profit, volunteer-supported organization promoting trust, equity and stability for children in foster care. For over 20 years, Peace4Kids has built a community where youth in foster care discover a shared cultural experience. The Peace4Kids vision of "community as family" provides long-term consistency, stability, and trust. With participants ranging in age from 4 years old through adulthood, Peace4Kids is uniquely positioned to provide valuable insight of individual resilience and health within a safe community.

Fashion Nova:

Fashion Nova is one of the world's leading fashion & lifestyle brands championing female empowerment and inclusivity.  Founded in Los Angeles in 2006, Fashion Nova prides itself in bringing the freshest assortment of new styles every day for women, men, and kids across the U.S. and Internationally.  Fashion Nova was the most Googled fashion company in 2018, has been hailed for "winning the internet," and is broadly recognized as one of the most innovative fashion companies of the past decade. In 2020, Fashion Nova donated $1 million dollars in partnership with Cardi B to people impacted by Covid-19 followed by a similar $1 million dollar commitment to support Black Lives Matter related causes and opportunities, all through the Fashion Nova Cares program. 

Media Contact: Zaid Gayle - [email protected] 

Please check your e-mail for a link to activate your account.